Wool is extremely versatile and a well cared-for garment gives you warmth, strength, and style.
Wool is the standard by which other menswear is measured.
Tailors prefer to work with wool cloths because of fabric's tendency to take a shape and hold it, and wool garments will recover well from folds and creases.
Wool fibre has hydrophobic (water repelling) exterior and a hydrophilic (water loving) interior that confer its unique moisture management properties - properties that are not shared by synthetic fibres.
Wool's chemical structure means that it has the ability to absorb and dispel moisture and to gain and release heat depending on the external and internal environment - thus buffering against environmental changes.